Privacy Policy

Last updated: 27 February 2026

Blue Butterfly Garden Design (“we”, “us”, “our”) is committed to protecting your personal data. This policy explains how we collect, use and safeguard your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. What Personal Data We Collect

We may collect the following personal data when you contact us or use our services:

• Identity data: Full name
• Contact data: Email address, telephone number, postcode
• Project data: Information about your garden, property and project requirements
• Communication data: Records of correspondence with us
• Technical data: IP address, browser type, and anonymised usage data collected via cookies (see our Cookie Policy)

We do not collect any special category (sensitive) personal data.

2. How We Collect Your Data

• When you submit our contact form
• When you email or telephone us directly
• When you engage us to carry out design or landscaping services
• Through cookies and analytics on our website (see our Cookie Policy)

3. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

• Legitimate interests: To respond to enquiries and provide information about our services
• Contract: To fulfil our obligations when you engage us for work
• Consent: Where you have given explicit permission (for example, to receive marketing updates)
• Legal obligation: Where we are required to process data to comply with the law

4. How We Use Your Data

• Respond to enquiries and arrange consultations
• Prepare quotes, proposals and service agreements
• Deliver garden design and landscaping services
• Send project updates and related communications
• Send occasional newsletters or promotional content (only where you have consented)
• Improve our website using anonymised analytics data

We will never sell your personal data to third parties.

5. Data Sharing

We may share your data with:

• Subcontractors and trusted trade partners: Only where necessary to deliver your project, and subject to confidentiality obligations
• Google Analytics: Anonymised website usage data (see Cookie Policy)
• Legal or regulatory authorities: Where required by law

6. Data Retention

• Enquiry data (no project): 12 months from last contact
• Client project data: 6 years from project completion, in line with UK statutory limitation periods
• Marketing preferences: Until you withdraw consent

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of access: Request a copy of the data we hold about you
• Right to rectification: Ask us to correct inaccurate data
• Right to erasure: Request deletion of your data
• Right to restrict processing: Ask us to limit how we use your data
• Right to data portability: Receive your data in a structured, machine-readable format
• Right to object: Object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent: Where processing is based on consent, withdraw it at any time

To exercise any of these rights, contact us at richard@bluebutterflygardendesign.com. We will respond within one calendar month of receiving your request.

8. Right to Complain to the ICO

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Helpline: 0303 123 1113
• Address: Wycliffe House, Water Lane, Wilmslow, SK9 5AF

We would appreciate the opportunity to address your concerns directly before you contact the ICO.

9. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, or disclosure. Our website uses HTTPS encryption and is hosted on secure servers.

10. Automated Decision-Making

We do not use automated decision-making or profiling in connection with your personal data.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated date at the top. We recommend checking this page periodically.